8 of Best Print Ads

Published on Monday, March 16th, 2009 (0) Comments

Paranoia Theftvertising

‘Unmask the Truth’ is a print campaign ad created by Lowe Adverting Agency for OKAMI which is, I guess, some sort of financial institution located in Thailand.

The strong and shocking images seem to imply that even underneath the most harmless-looking person, there is a potential thief.

The three different masks shown in the ads look like pleasant and perfectly innocent people, but underneath they reveal pretty mean and angry-looking folks wearing stereotypical black bank robber masks.

Source: trendhunter.com

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Sex sells

Sex sells. This isn’t new. And it’s certainly not hard to figure out why. The beverage industry is no exception. Here are 16 brands of drinks that use beautiful women to help sell their liquid goodness.

Source: trendhunter.com

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Children’s Charity SuperCars

Wiesmann, a remarkable manufacturer of exclusive and individual sports cars, shows that they have “a heart for children.” The 1000th handmade Wiesmann not only has a unique design marked with a ‘1000’, but 100% of the profit will also go toward German children’s charity, “Ein Herz für Kinder.”

I think this is a beautiful gesture, especially in the time of a global recession. The fantastic sports cars have been made in Germany for the last 20 years in Dülmen.
The German sports car manufacturer Wiesmann builds puristic sports cars in a classic design along with the most modern technology. Since 1988, individual sports cars have been hand-crafted right down to the finest detail, at the factory founded by the Friedhelm brothers and Martin Wiesmann. The high quality equipment is geared towards the personal requirements of the customer. Every Wiesmann roadster and GT is therefore genuinely unique and is like no other sports car when it comes to exclusive and individual enjoyment of driving. More than 750 roadster drivers and over 210 GT drivers worldwide experience this unique enjoyment. At the factory in Dülmen, Westphalia, as well as at 29 international distribution partners, the Wiesmann Roadster MF3, Wiesmann GT MF4 and Wiesmann GT MF5 models are available to try. (bild.de)

Source: trendhunter.com

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Shockvertisement – French AIDS

These very graphic, extremely disturbing ads are actually part of a real life AIDS campaign in France.

The print advertisements consists of images of a man having sex with a giant, black scorpion, and a woman receiving oral sex from an enormous, hairy tarantula.

The ads created by TBWA Paris are disgusting, but that’s the intention of shockvertisements. They work on levels of unexpected, controversial imagery that is remembered, talked about, and evokes an emotional response.

Come on people, use a condom. One night’s fun is not worth it.

Source: trendhunter.com

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Paris Hilton in Nothing but Gold Paint – Rich Prosecco Ads

Paris Hilton has taken advertisements for her branded beverage, Rich Prosecco, to the next level of sexy in the new campaign in which she appears wearing nothing but gold paint.

Like a golden statue, the high profile socialite stretches her slender body upwards to the sky, nothing to cover her most intimate parts other than her own strategically placed arms and legs.

Her head is thrust back and her face tilted at the fierce rays of the sun in the Mojave Desert as if to worship the gold nature pours down on her.

The video ads, featured below, are more about highlighting the opulent life the heiress lives, full of VIP parties, beautiful people and the luxe life. However, these are older, and not part of her new campaign.

Though finding images and videos of the heiress in full nudity is no problem, Paris seems to take her new ad campaign seriously. Although she is using sex to sell her product, she isn’t doing it in a vulgar way. The really dirty stuff, it seems, is just to build her own brand, and not the products, like Rich Prosecco, that she endorses.

Source: trendhunter.com

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Sexy DIY Advertising Reveals the Truth Behind Chocolate

I’m tired of traditional advertising that insults my intelligence. Too often, ads are one-way messages from brands telling consumers what to purchase through overt campaigns that depend on boring stereotypes to inspire us to buy.

Most consumers listen to (and trust) product opinions from friends and family far more than any traditional ad developed by professionals. Savvy marketers are realizing the potential of a new (un)advertising model that highlights peer-to-peer recommendations and personal perceptions over rosy fantasies.

Communities are developing around consumer generated advertising, or do-it-yourself (DIY) “ad hacking” that look very promising as a way to share a brand story, without the message coming from the brand itself. Designers, photographers and other creative folks are pushing the advertising envelope online by featuring their own opinions, testimonials and reviews in fresh formats that threaten to blow the socks off the traditional advertising paradigm.

These are ads created by real people, featuring brand perceptions from real people, about products and services they actually use. These are the ads that resonate the loudest with consumers, and there are some powerful, creative examples of ad hacks from real consumers that highlight unique brand perceptions—shared by many.

According to Vancouver-based Adhack.com, 6 out of 10 women prefer chocolates to sex. Can this be true?

I think you’ll understand when you view this sexy consumer generated ad that transports a viewer right out of their comfort zone, and sheds a new light on an otherwise ubiquitous Valentine’s gift:

The concept is pretty simple. We wanted to make a connection between chocolate and romance, and chocolate as an aphrodisiac but without using people. By using the chocolates, the video is still racy, which we wanted, but not crude and still retains a “cuteness” about it. This video could work as an ad for a chocolate company (Purdy’s/Lindt), or even for a brand that sells “romantic” goods (Oh My/Kama Sutra). (commercial-archive)

Source: trendhunter.com

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Deceptive Luxury Ads

IWhat looks like an ad for an expensive and luxurious product is actually a call for help by the Greater Chicago Food Depository.

Created by the ever talented Leo Burnett ad agency, Chicago, the disguised ads made a point by showing basic food items such as soup, groceries, broccoli and a peanut-butter & jam sandwich being advertised as if it was the hottest new bag from LV or Prada.

The ads then inform the viewers that, “Food shouldn’t feel like a luxury” and proceed to ask for a donation to their foundation.

The ads were photographed by Liz Von Hoene with art direction by Stephanie Simpson and copy by Dave Derrick.

Source: trendhunter.com

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Using Fairytale Heroes to Promote Reading

This poignant campaign from the Literacy Foundation for the tenth anniversary of ‘The Gift of Reading’ shows fallen fairytale heroes. Cinderella, Peter Pan, Little Red Riding Hood, Sleeping Beauty, a dwarf, and Hansel (sans Gretel) are all in a hospital/assisted living center. Their drawn faces and empty stares are soulless and unnerving.

With a tag line “When you don’t read, imagination disappears,” the ads by Bleublancrouge channel the moment in ‘Peter Pan’ where Tinkerbell has been poisoned and can only be saved if people clap to show their belief in her.

Gaëtan Namouric, the executive vice president and creative director of Bleublancrouge, hammers home the campaign by emphasizing some of the more direct consequences of illiteracy as it pertains to the creative industry in the quote below.

For the print ad of Peter Pan, art director Frédéric Roux joined creative director Gaëtan Namouric. The television ad was directed by Jean-Michel Ravon with a team that included agency production coordinator Lisa Arduini, director of photography André Turpin, house production by La Fabrique d’Images, and post production by Buzz Images.
“Reading feeds our imaginations. When a child doesn’t have access to reading, that’s a child deprived of an imaginary world. This unbelievable injustice should mobilize a large number of industries in the field of culture, media, publishing and even ours, advertising. What would our future be if people couldn’t understand our messages? The mobilization behind The Gift of Reading® is also to take action to protect tomorrow’s creative; everyone in our industry should contribute. (coloribus)

Source: trendhunter.com

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