Step 1 – Creative brief

Atticus Interim Management helps companies when they lack the internal skill or experience providing them with a strategic resource for business leaders.

Greg Petkovich, the president of Atticus Interim Management was clear about how he wanted to communicate his new corporate image. ‘Our logo should look like a signature under a business contract. It should evoke a feeling of trust and be associated with successful cooperation’.

Step 2 – Sketching

Having a very well defined set of instrucions we focused our sketching process on developing a signature-like logo through simplification of the three letters – AIM.

Fairly soon we discovered that one single stroke with two dots can look like a signature and the letters AIM at the same time.

Step 3 – Computer Rendering

Step 4 – Finished logo

Once the logo design has been approved we explored and tested numerous colour options. Below is the selected colour combination that works on both, white and black background.