Step 1 – Creative brief
Atticus Interim Management helps companies when they lack the internal skill or experience providing them with a strategic resource for business leaders.
Greg Petkovich, the president of Atticus Interim Management was clear about how he wanted to communicate his new corporate image. ‘Our logo should look like a signature under a business contract. It should evoke a feeling of trust and be associated with successful cooperation’.
Step 2 – Sketching
Having a very well defined set of instrucions we focused our sketching process on developing a signature-like logo through simplification of the three letters – AIM.