Logo design for Atticus Interim Management

Published on Thursday, September 10th, 2009 (1) Comment

atticus_logo_final_white

Step 1 – Creative brief

Atticus Interim Management helps companies when they lack the internal skill or experience providing them with a strategic resource for business leaders.

Greg Petkovich, the president of Atticus Interim Management was clear about how he wanted to communicate his new corporate image. ‘Our logo should look like a signature under a business contract. It should evoke a feeling of trust and be associated with successful cooperation’.

Step 2 – Sketching

Having a very well defined set of instrucions we focused our sketching process on developing a signature-like logo through simplification of the three letters – AIM.

Fairly soon we discovered that one single stroke with two dots can look like a signature and the letters AIM at the same time.
atticus_logo_sketching

Step 3 – Computer Rendering

atticus_logo_selected

Step 4 – Finished logo

Once the logo design has been approved we explored and tested numerous colour options. Below is the selected colour combination that works on both, white and black background.

atticus_logo_white_black

One response to “Logo design for Atticus Interim Management”

  1. Helo Tom,

    I found this by accident. Wow . I love your site. It’s very very good. How are you doing and how is business. Greg Petkovich

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