Everglades Nation Logo (Logo Submission)

Published on Thursday, October 30th, 2014 (0) Comments

Information below was the source of inspiration for creating the “Everglades Nation” logo


Everglades Nation is a campaign created to build grassroots support for Everglades restoration. The campaign is meant to mobilize supporters while it informs a wide range of people about the Everglades restoration events, activities, programs and progress.

Proposed logo

Climate Logo (Proposed)

Published on Friday, October 10th, 2014 (0) Comments

climate-museum

Pet Hospital Logo

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pet-hospital

Car Rental Logo

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Car Rental Logo

Open Catalog Logo

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Open Catalog Logo

Logo design for Sequel Process Design

Published on Thursday, October 1st, 2009 (0) Comments

sequel_final_logo

Step 1 – Creative brief

Sequel Process Design provides clients with the ability to link their products and process development tighter together, and enables them to take assembly requirements into account during the product design process.

Step 2 – Sketching

sequel_logo_Sketching

Step 3 – Logo design development

sequel_Logo_design_development

Step 4 – Selected logo designs

sequel_selected_logo

Step 5 – Colour selection process

sequel_process_colour_selectionsequelp_rocess_Colour_selection_1sequel_process_Colour_selection_2sequelp_rocess_Colour_selection_3

Step6 – Finished logo

sequel_final_logo

Step7 – Website design

sequel_web_design

Logo design for Sofina Foods

Published on Thursday, October 1st, 2009 (0) Comments

sofina

Step 1 – Creative brief

Sofina Foods Inc. combines generations of food processing expertise with the latest in technology to offer a complete line of quality private label and branded products for retail and foodservice customers. With manufacturing facilities across Canada and the USA, Sofina assures prompt delivery at maximum freshness, while minimizing cost.

Step 2 – Sketching

sofina_logo_sketching

Step 3 – Logo design development

sofina_Logo_design_development

Step 4 -finished logo

sofina_final_logo

Step 5 – Brochure design

sofina_Brochure_design

Step6 – Stationery and website design

Since our company offers a full-featured corporate identity service that includes letterhead, business card and envelope, as well as website, brochures and other print materials, we provided Sofina with a stationery design and a fully integrated website.
sofina_web_designSofina-indentity

Logo design for Putnam Hall

Published on Thursday, October 1st, 2009 (0) Comments

Logo-design-for-Putnam-Hall

Step 1 – Creative brief

Putnam Hall is committed to providing quality residential retirement living for seniors in an environment supportive to their emotional well-being and healthy lifestyle.

Step 2 – Sketching

Putnam-Hall-Sketching

Step 3 – Logo design development

A number of typographical arrangements illustrating the combination of letters ‘PH” was presented.
Putnam-Hall-development

Step 4 -Selected logo

Putnam-Hall-development-1

Step 5 – Logo colour options

Once the logo design has been approved we explored and tested numerous colour options. Below is the selected colour combination that works on both, white and colour background.
Putnam-Hall-colour-optionsPutnam-Hall-colour-options-2Putnam-Hall-colour-options-3

Step6 – Finished logo

Putnam-Hall-logo-white

Step7 – Stationery and website design

Since our company offers a full-featured corporate identity service that includes letterhead, business card and envelope, as well as website, brochures and other print materials, we provided Putnam Hall with a stationery design, corporate brochure and other promotional materials.
Putnam-Hall-Stationery

Logo & Identity design for Explorus stores

Published on Tuesday, September 15th, 2009 (0) Comments

explorus_final

Step 1 – Creative brief

When HDS North America hired us to create a new retail concept for the chain of ‘Explorus’ stores we were asked to create an identity that would include a visual system of graphics to showcase product categories and make it easier for customers to navigate the space.‘Logo Design Made Easy‘ designed a system of iconographic symbols that convey the store’s identity as a destination for exploration and discovery. Given Explorus’ projected multicultural customer base, visual content was to be neither linked nor limited to any one specific culture. Critical to our mandate was the development of a simple graphic vocabulary, which would be universally accessible regardless of education or background.

Step 2 – Sketching

A number of icons symbolizing exploration and discovery including magnifying glass, compass, globe and solar eclipse were considered as potential elements for Explorus logo.
explorus_sketching

Step 3 – Logo design options

Five different logo concepts were presented and the solar eclipse was selected as a favourite concept. By replacing the letter “O” with an image of a solar eclipse we created a word-mark that symbolizes the character of the store, centered around themes of discovery and exploration.
explorus_process

Step 4 – Finished logo and positioning line

After adjusting colours, the tagline “There’s a whole world out there, in here” was added. It neatly summarizes both the breadth and uniqueness of products that can be found in the store and works well in every application, from storefront signage to shopping bags.
explorus_finalNote: Explorus logo was selected and featured in the world’s most prestigeus logo design source, Graphis Press Corp. Zürich (Switzerland) in the ‘2002 Graphis Logos’ edition.

Step 5 – Extention of the logo as a way finding system throughout the store

Visual identifyiers of store departments

The store was divided into six major sections. With wit and simplicity ‘Logo Design Made Easy‘ designed six iconographic symbols to identify each department. The six icons function was a recurring motif on everything from signage to packaging.
explorus_process2

explorus_process3One of the six wall murals identyfing specific store departments

This mural was created to represent a department devoted to physical and spiritual well being. It provides an ambiance designed to stimulate the mind and the senses.
explorus_process4
explorus_process5

Evergreen Financial Management

Published on Tuesday, September 15th, 2009 (0) Comments

Evergreen-logo

Step 1 – Creative brief

Evergreen Financial Management Inc is a Management Consulting firm providing services in the area of business growth & development to the corporate & entrepreneurial sectors in Canada as well as in the areas of corporate finance, taxation, and management consultancy.

Step 2 – Sketching

After finishing our research we went through a quick brainstorming session and started the sketching process.

Evergreen-logo_sketching

Step 3 – Computer Rendering

Our client favoured the option in which the two slanted letters ‘E’ form an evergreen tree. A number of colours was explored before the design was finalized.

Evergreen-logo_process

Evergreen-logo_process2

Step 4 – Finished logo

In order to emphasise the word ‘Green’ it was decided to split the logo into two primary colours, back and green.
Evergreen-logo_final

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