Step 1 – Creative brief

Evergreen Financial Management Inc is a Management Consulting firm providing services in the area of business growth & development to the corporate & entrepreneurial sectors in Canada as well as in the areas of corporate finance, taxation, and management consultancy.

Step 2 – Sketching

After finishing our research we went through a quick brainstorming session and started the sketching process.

Step 3 – Computer Rendering

Our client favoured the option in which the two slanted letters ‘E’ form an evergreen tree. A number of colours was explored before the design was finalized.

Step 4 – Finished logo

In order to emphasise the word ‘Green’ it was decided to split the logo into two primary colours, back and green.