Step 1 – Creative brief
Since 2005, Mediterranean Garden has been developing foods that are superior in quality, taste and nutrition. The company’s aim is to enrich people’s lives with great-tasting, convenient, and healthy foods every day. The philosophy is simple. Mediterranean Garden uses only natural ingredients and most flavorful recipes to satisfy a variety of tastes, appetites and eating occasions.
Step 2 – Sketching
Step 3 – Logo design development (Computer Rendering Phase 1)
Our initial focus was centered around a logo-mark based on the letters MG.
As we were working on the typography without much success, we decided to shift our attention into a completely different direction.