2001 – GOLD

ICSC Canadian Shopping Centre
Category: Retail Store Branding
Client: HDS Group, Explorus Stores

Explorus logo was selected and featured in the world’s most prestigeus logo design source, Graphis Press Corp. Zürich (Switzerland) in the ‘2002 Graphis Logos’ edition.

2001 – GOLD

Category: Explorus Scarborough Town Centre
Client: HDS Group, Explorus Stores

The objective was to create an identity for a retail concept, as well as a visual system of graphics to showcase different product categories.

The system of iconographic symbols was designed to convey the store’s identity as a destination for exploration and discovery.

Elements provided by ‘Logo Design Made Easy’ :
• Logo design
• Stationery system
• Wall murals (photo collage, illustrations)
• Packaging
• Symbols / way finding systems
• Web site
• PR kit


1999 – SILVER

Category: Logo Design
Client: Engage Advertising & Design

Engage is an advertising and marketing company. Their corporate goal was to be identified by three parameters:
1. Ability to build relationships between their own client‘s and their prospects through
strategic advertising.
2. Ability to create interest and demand for client’s products and services
3. Ability to engage viewer‘s senses through creative and strategic practices

When ‘Logo Design Made Easy’ was hired to create a logo for ‘Engage’, we decided to focus our attention entirely on those three objectives and deliver a logo that will immediately evoke desired associations. We chose to focus strictly on typography as a visual trigger and provide ‘Engage’ with a convincing wordmark.

Through the process of design simplification we were able to create a wordmark that addresses all three desired objectives. The two attached ‘G’ letters illustrate Engage’s sensitivity to typography and cleverness of design. At the same time the connection of the two letters illustrates the ability to build strong and lasting relationships. And finally, the interconnection of the two letters brings to life the very meaning of the word ‘Engage’.


2008 – BRONZE

Category: Family of Brands Collateral Redesign
Client: The Social Housing Services Corporation

‘Logo Design Made Easy’ was hired to create a brand new design platform for SHSC, featuring visual elements representative of social housing services. The program included a number of collateral materials such as corporate brochure, annual report, trade show banners and note pads.

The Social Housing Services Corporation (SHSC) is a non-profit corporation led by social housing representatives who are committed to providing Ontario’s housing providers and municipal service managers with programs that add significant value to their operations.

Logo Design Made Easy, 220 Prince Edward Drive, Toronto, Ontario, Canada M8Y 3X5, 416-239- 0427, [email protected]