logo design process

At Logo Design Made Easy I want to make your logo design experience as enjoyable and inspiring as possible. By combining award-winning design with an in-depth creative process I offer an all under one roof! design service.

Here’s how I will assist you with my design process every step of the way.

Step 1 – Creative brief

The creative brief, which I receive from my client (based on a questionnaire), allows me to focus on the areas that best serve your business, ensuring the final result is both aesthetically pleasing and effective.

Step 2 – Research and brainstorming

The research I conduct includes gathering of information about the competitive landscape, case studies and visual audit of existing logos.

Step 3 – Sketching

A ‘hand-crafted’ design process of sketching the logo concepts on paper before transferring to the computer is an integral part of my creative process. This helps to guarantee the originality of the logo design and ensure that it is powerful, recognizable and unique.

Step 4 – Computer rendering of selected designs

This stage involves transferring the ideas from paper into computer as well as refinement and simplification of the selected designs.


Step 5 – Selected design

After my client selects his favorite logo concept, all logo elements, including typography, letter size, iconography will be adjusted and perfected for final approval.

Step 6 – Final design in various colour options

Once the logo design is approved I will explore and test numerous colour options.

Step 7 – Finished logo

After the logo design is finalized, I will deliver it to our client saved in all standard formats including fully scalable & editable AI, EPS, TIFF and JPEG files for internet and print.


Step 8 – Stationery and website design

Since I offer a full-featured corporate identity service I can also provide letterhead, business card and envelope design, as well as a fully integrated website, brochures and other print materials.



I use the same revision process for all other design items and I will keep working with you until you are 100% satisfied!

Logo Design Made Easy, 220 Prince Edward Drive, Toronto, Ontario, Canada M8Y 3X5, 416-239- 0427, [email protected]