Why is logo important?

Published on Friday, March 13th, 2009 (0) Comments

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It almost goes without saying that if you are a business owner, the logo representing your company should be right on top of your priority list. A good logo will help you draw attention, identify your brand and generate an emotional response. A unique logo will strengthen your company’s image and create a psychological advantage over competition.

There are two main objectives for a company’s logo. First, it should be visually attractive and eye-catching and second, it should deliver the right message. If your logo can balance the two you have a winner.

A strong brand expressed through a powerful logo can do more than simply help you stand out from competitors. It can help you break away entirely. Increasingly, we see winning companies transforming its lead into a full speed of brand driven “mind share momentum” that leaves runner-up in the dust. Retailers like Nike or Apple have been enjoying such superior brand recognition that they logos practically changed the way we see their products today. Most teenagers wouldn’t even look at an MP3 player if it didn’t have an apple symbol printed on its face. It seems like it is not as much about quality any more as it is about product’s personality that motivates people’s buying habits. Owning an Apple iPod is simply cool, and that is an ultimate success a brand can ever achieve.

When it comes to your needs, no matter if you are planning on building a strong and competitive brand or just trying to establish a corporate presence that will build trust and recognition, the importance of your future logo is undeniable.

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Controlling your brand with a company’s logo

A consistent use of your company’s logo, whether it is your corporate identity, an advertisement or a packaging, will help you to strengthen your company’s image and create a psychological bond between your customer and your brand.

Because the corporate presence of your company speaks to a wide range of audiences (the financial community, existing and potential investors, existing and potential employees, clients, suppliers), a broad understanding of its role is essential. Each audience will concentrate on different aspects; each read into various details and make different assumptions about the future.‘Logo Design Made Easy‘ is sensitive to a brand’s multiple audiences and strategic significance as a multi-faceted communications.

A strong corporate presence (if managed well in the context of customer and profit-focused business design) can help a you to enjoy a superior financial performance and protect your market share. It will help you create a durable psychological bond between you and your customers, investors, and employees and it is the most effective form of strategic control available to your business.

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